Your success as a retailer does not only depend on your products, services and hard work. Your brand identity and the way you communicate your values and brand to your customers is also critical. In other words, the way you present yourself and your brand ethos to customers can make or break a deal. Interior branding, also known as branding through interior design is a tool that allows you to reinforce your brand identity and communicate your values through the design of your physical space. Using appropriate design techniques interior branding helps connect your brand with your customers and show them what business is about.