Principles of good retail display design
To make the most of your retail displays and shelves, they need to be specifically designed to suit your business, your brand and your products. Retail displays need to be attractive and should enhance the interior design. At the same time, they must not overshadow the products themselves. Achieving this, however, requires great skill and expertise.
Various types of shelving and retail display options are available on the market today. But when it comes to truly efficient retail display design, there are no one-size-fits-all solutions. Ideally, retail displays need to be specifically designed to suit your business and your products.
Nevertheless, when it comes to retail display design, there a few principles they should meed. These include:
Even though your shelves and displays should be designed with your store’s layout and your products in mind, it is vital to ensure that they remain versatile. Both your products and your store’s layout might change with time. And to ensure you can keep up with these changes, your retail displays must be designed with customisation and flexibility in mind. They should allow you to change your design and adapt them according to your needs without losing their appeal.
Like in all other areas of retail design, your shelves and displays need to be as future-proof as possible. Given how much displays and shelves have to withstand, it is paramount that you opt for high-quality materials and design your retail displays and shelves to last. After all, there is nothing more discouraging than chipped edges, scratched surfaces and discoloured shelves and displays.
Form meets function when it comes to retail displays and shelves. To allow you to reap all the benefits of efficient retail display design, it is vital to ensure that they have a strong visual appeal. Your shelves and displays should be eye-catching and attractive. At the same time, they should also complement and enhance the interior design scheme.
Tailored to your brand, products and customers
Being an integral part of your store’s interior design, your retail displays and shelves influence how your brand and products are perceived. To ensure you make the right impression, they should be designed in line with your brand image and tailored to your customers’ expectations.