Retail lighting types
Creating an efficient retail lighting design requires skill and understanding of the retail spaces. To ensure lighting is used to its best effect, different layers of lighting need to be seamlessly combined. Brighter and softer lights need to be creatively used to reflect your brand identity and highlight your products.
When it comes to retail lighting design, there are three main types of lighting designers focus on:
Creating a lighting design for retail stores starts by focussing on accent lighting. One of the brightest light sources in stores, the purpose of accent lighting is to illuminate specific products or areas. As such, the primary role of accent lighting is to improve the visibility of particular products and draw customers towards them.
Task and feature lighting
After accent lighting, one needs to focus on task and feature lighting. The purpose of this type of lighting is to illuminate service areas, such as the checkout counter, dressing rooms or any other task-specific retail area. It should be powerful enough to allow customers and staff members to see what they are doing. At the same time, it should not overshadow the accent lighting.
Besides accent and task lighting, decorative lighting can be used to enhance the interior design and attract attention. A statement light fixture in the right place helps create a memorable experience for customers. At the same time, it helps communicate your brand and fills any lighting holes in your store.
Ambient lighting gives your store its general ambience and feel. As such, this type of lighting has the greatest impact on customers and how they feel in your store. Usually softer and less powerful than other types of lighting, ambient lighting washes the entirety of your store with sufficient light.