Design principles in
retail counter design
When it comes to retail counters, there are no one-size-fits-all solutions. Custom-made retail counter design focuses on customer demographics and the specifics of your retail business to ensure the best possible shopping experience for customers visiting the store. And while it is hard to give the recipe for perfect counter design in retail stores, there are a few guidelines that help retailers make the most of their counter designs.
Location and size are key for efficient counter design
One of the most important decisions, when it comes to successful retail counter design, is location and size.
Numerous factors need to be considered when deciding the best place to install your retail counters. First, you need to think about the layout and the size of your store. In a larger retail area, with a grid or herringbone layout, the counter might be placed near the entrance. However, if you run a smaller store with a free-flow layout, it might be best to install counters more towards the back of the retail area.
Irrespective of where you end up placing your retail counters, you need to ensure that they are installed in a convenient location. They should be easily accessible to customers and allow for a pleasant shopping experience. To do that, make sure that there is enough space around your counter for people to queue without disturbing other customers visiting your store.
Lastly, you need to ensure that your counter is just about the right size. The retail counter should be large enough to allow customers to place both their personal items and the product(s) they want to buy on it.
Branding and signage to promote your business
As one of the most important elements of your store’s interior design, retail counters have a real impact on how your brand and your products are perceived by customers. When creating efficient retail counter designs, it is, therefore, crucial to ensure that they send the right message towards customers. The use of high-quality materials, coupled with attractive and eye-catching design, can help enhance your brand image and visibility greatly.
By adding additional signage you can further promote your brand and your business. Bright, bold signs near your counter allow you to draw customers’ attention to promotions, loyalty programs or various initiatives.
Create a perfect place for impulse buys and product promotion
A carefully designed retail counter can be one of the best places to maximise impulse buys. Through the integration of high-quality and eye-catching displays, the counter can be one of the best spots to tempt customers to make one last purchase before they leave. As such, retail counters might incorporate various types of integrated shelves and countertop displays as well.