Key aspects of successful
Transmitting an image of trustworthiness and professionalism is vital for success. Design is one of the most powerful tools in creating that image. But what aspects should you keep in mind when creating the best pharmacy exterior design?
Probably one of the most important elements of your pharmacy’s exterior design, the fascia deserves your utmost attention. Being the place where your brand, logo and exterior signage appear, it is the element that should represent you. Through creative use of colours, illumination and signage, the fascia draws customers’ attention and helps them recognise your business.
Shopfront and signage design
In creating the shopfront and signage design of your pharmacy, you must adapt your vision to the streetscape. You need to ensure that your pharmacy stands out from the rest without ruining the streetscape. At the same time, it needs to stay true to who you are as a brand as well as a business.
The entrance to your pharmacy is the barrier between the store interior and the outside world. As such, it fulfils a double function. On the one hand, it needs to be attractive and inviting to prospective customers. It needs to feel welcoming to people of all ages and sizes. On the other hand, it needs to offer protection and security from intruders.
When people think about the exterior design of a store, the first thing they usually think about is the window display. As a result, the window display is one of the most important elements of your pharmacy’s exterior design. It is your first chance to sell your brand and products to prospective buyers. A free advertisement platform for you to attract the interest of target customers and make them aware of the type of products you sell.
General and decorative exterior lighting
Lighting is a crucial part of a successful pharmacy exterior design. A thoughtful lighting design ensures that all signs, as well as your brand logo, are visible and easily noticeable. It enhances the exterior design elements of your pharmacy and puts your brand and the original features of the building in the limelight.