Food, Restaurant Design & refurbishments
The pleasure of dining or snacking, can either be a great leisure experience, or a bitter disappointment. A variety of factors can affect a visitor’s satisfaction, from value for money, to the quality of food and service, through to the experiential joy of participating in the atmosphere of an inspiring environment.
Getting it right, in this competitive market of food and beverage, then maintaining the standards originally set, whilst remaining fresh and enticing to diners is a continual challenge.
Some diners are increasingly expecting new experiences and are prepared to experiment with new cuisines, whilst others have their favourites, but still expect a new or different “twist” to what they know and love. Regardless of diner’s preferences, the desire remains the same…to enjoy the experience.
Standout attraction, will be critical to the success of your offering and only a point of difference in the application of your brand identity, design of your shop front, through to inspiring interiors and offer, will achieve this.
The use of increased theatrical identity using scale and symbols that are easily recognisable at a distance will assist, in conjunction with great use of illumination that is less conventional, but still reflects the quality and values of your brand.
Menu boards should be integrated into the shopfront design, to reflect the brand identity, and be located at greeting points and/or entrances for ease of reference by diners.
Create clear views into the space, preferably with visual focal points on-route to a bold feature to the rear, to draw the eye, and make the offer as open and inviting as possible. Use this openness, to create striking seating zones, with quality finishes and lighting effects.
Ensure your interior works hard to be seen, making use of bold graphics (particularly to the rear), imaginative ceiling detailing, sculptured lighting effects, quirky features, use of colour, texture and quality finishes, unusual seating design and “appetite appeal” with great display of fresh and/or cooked product prominently positioned and visible from most angles.
Positioning “theatre kitchens” and preparation tables that bring interaction and life into dining spaces, will attract and engage with diners from the shopfront, through into the depth of the space, which is all important in retaining appeal and to gain an advantage.